Much of my freelance work has been with artists, so I understand the balance between creative freedom and visual clarity — how design can both frame and elevate artistic expression. Working with artists and photographers has taught me to collaborate closely with those who have a distinct eye, where every line, texture, and tone carries intention.

A former clients despised straight lines — a challenge that forced me to rethink structure entirely. It became an exercise in creative restraint, in finding flow where form wanted to resist it.

Having studied Interior Design at university, I come from an artistic background myself. I pride myself on attention to detail, flexibility, and the ability to translate ideas into clean, compelling visuals. As a business owner, I also understand the importance of communication, consistency, and respecting vision while ensuring the message connects with its audience.

I treat design much like ghostwriting — my role is to capture your voice and personality, not my own, and to translate an organisation’s values into visual form. Because good design does more than look good — it communicates purpose and consistency.